Nikkei Shimbun reported on Nintendo’s expansion in Southeast Asia.
- Ratio of sales outside JP/US/EU: FY2015-03 <10%, FY2024-03 17.4%
- Switch 2 release: Singapore & Philippines 05-26, Malaysia 07-03, Taiwan 07-10
- NSO and eShop will become available in Southeast Asia (no date yet)
- For the region console gaming is expensive, thus smaller than mobile and PC gaming
- Nintendo’s growth tactics include localization, demo events, and online services
[Originally posted on 2025-06-25 Pacific Time]
