This year’s Nikkei Corporate Image Survey saw Nintendo topping the overall rankings for the first time. The company receives the highest scores in approachability, product/service quality, dedication to customer needs, and 3 other categories out of 21.

Sample size: 8588 business workers
Survey period: 2025-08 to 2025-09
Units of Analysis: 672 companies
[Originally posted on 2026-02-19 Pacific Time]