The latest Bloomberg column by Gearoid Reidy is emblematic of the investor/pundit myopia when it comes to Switch 2 (URL in alt text):
![[Bloomberg chart] Switch 2 Needs Some Hit Titles: The device is popular, but Nintendo's forecast anticipates low software sales Attach rate (games sold in the fiscal year per console) Switch FY18 ~3.6 Switch FY19 ~3.4 Switch 2 FY26 ~2.4 Switch 2 FY27 forecast ~1.7 “Source: Nintendo” https://www.bloomberg.com/opinion/articles/2026-05-14/nintendo-gamers-love-surprises-investors-don-t](https://ninpatentswatch.com/wp-content/uploads/2026/05/bsky-3mm3wn3an6k2u-p1-m1.webp)
Reidy harps on the tired—and untrue—talking point of low attach rate of “just 1.7 games” (note the “source” of the chart above isn’t really Nintendo but Bloomberg’s own shoddy math), even though the forecast excludes a) bundled games, b) digital NS2E sales, c) digital only titles, and d) NS2 upgrade packs, not to mention Switch 2 owners can buy Switch 1 games.
Reidy also dutifully brought up the lack of “big titles”, namely Mario and Zelda. Why are they so crucial to the stock price? It’s because many (not saying all) investors are tourists pretending to be locals, and these are the only two franchises they recognize. Their unearned confidence led to willful misread of Nintendo financial data as demonstrated above. That said, the company’s at times opaque reporting also does itself no favors.
[Originally posted on 2026-05-17 Pacific Time]
