Nikkei Asia’s latest long-form report on Switch 2 is a good read, filled with interesting quotes and clear charts. A few excerpts below.
Takaya Imamura, former Nintendo Art Director for popular games such as […] Majora’s Mask, told Nikkei Asia via email, “The incorporation of existing technologies, such as mouse-like functionality, exemplifies Nintendo’s long-standing philosophy of ‘lateral thinking with withered technology’”
“the company is putting increasing emphasis on expanding its intellectual property,” added Imamura, who is now a professor at [IPUT Osaka]. […] “it’s becoming harder for a gaming console to survive on hardware alone. Nintendo must present its IP and platforms as a unified value proposition”
Naoya Mokushi, who oversaw the lottery at [Bic Camera’s] Ikebukuro branch, said the competition was “extremely fierce,” […] “Those who won the lottery came to the counter with big smiles on their faces, genuinely happy,” Mokushi said. “We want to sell the Switch 2 to those kinds of people.”
[Originally posted on 2025-06-03 Pacific Time]
