Nintendo Patents Watch

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Knowledge-based discourse

Game Fandom Survey

GEM Partners surveyed 180k Japanese regarding their entertainment activities. Among the games listed in the study, here are the Nintendo IPs and their fans’ gender ratios and average ages. Compared to other game IPs (see below), Nintendo has more female fans. Kirby series is 55% female, and Animal Crossing 75%.

Title Genre Gender ratio (male:female) Average age Splatoon TPS/Action 65:35 27 years old Kirby Series Action and others 45:55 30 years old Mario Series Action and others 70:30 32 years old Pokemon Series RPG and others 60:40 32 years old The Legend of Zelda Series Action Adventure 60:40 35 years old Animal Crossing Series Simulation 25:75 35 years old Games in general 75:25 30 years old

Full list of games:

Title genre Gender ratio (male: female) Average age Brawl Stars MOBA 90:10 18 years old Hatsune Miku: Colorful Stage! Rhythm game 40:60 22 years old EFootball Sports 99:1 22 years old VALORANT FPS 85:15 23 years old Honkai: Star Rail RPG 60:40 25 years old Apex Legends Battle Royale 85:15 25 years old Blue Archive RPG 90:10 25 years old Fortnite Battle Royale 85:15 25 years old Ensemble Stars Idol 5:95 25 years old Professional Baseball Spirits Sports 95:5 25 years old
Zenless Zone Zero Action RPG 75:25 26 years old Genshin Impact Action RPG 55:45 26 years old Splatoon TPS/Action 65:35 27 years old Twisted-Wonderland Adventure 5:95 27 years old Monster Strike RPG 90:10 Minecraft Sandbox 70:30 28 years old The Idolmaster Series Idol 65:35 28 years old Idolish7 Idol 5:95 28 years old BanG Dream! Rhythm game 75:25 30 years old 30 years old Kirby Series Action and others 45:55 30 years old Mario Series Action and others 70:30 32 years old Pokemon Series RPG and others 60:40 32 years old Fate Series Adventure and others 60:40 33 years old Love Live! Idol 80:20 33 years old
Umamusume Pretty Derby Cultivation simulation 85:15 35 years old The Legend of Zelda Series Action Adventure 60:40 35 years old Animal Crossing Series Simulation 25:75 35 years old Touken Ranbu Cultivation simulation 2:98 35 years old Monster Hunter Series Action 80:20 35 years old Resident Evil Series Horror 80:20 38 years old Like a Dragon Series Action Adventure 60:40 38 years old Disney Tsum Tsum Puzzle 35:65 42 years old Final Fantasy Series RPG 70:30 42 years old Dragon Quest Series RPG 75:25 42 years old Games in general 75:25 30 years old
  • The list is dominated by mobile games, with much younger fans
  • Among console IPs, Nintendo fans are relatively younger, but the averages are still mostly over 30
  • eFootball fans are 99% male; Touken Ranbu 98% female
  • FF and DQ fans are aging—bad news for Square Enix
  • The survey subjects are 15-69 y/o. This could increase some of the average ages

[Originally posted on 2025-07-20 Pacific Time]