Nintendo Patents Watch

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Knowledge-based discourse

“My Mario” Foretold

Nintendo President Furukawa already foretold the My Mario initiative in this year’s Shareholders Meeting, if one is familiar with the financial disclosure languages. “We have nothing to announce at this time” (image 1) meant that they were working on it. “We are creating various opportunities” (image 2) was even more apparent.

Q: Are there any plans to utilize Nintendo IP for children's education? Do you intend to continue developing products that stimulate creativity in children like Nintendo Labo, which used cardboard to make things? Furukawa: Although we have nothing to announce at this time regarding the use of Nintendo IP in education, we are constantly researching opportunities to introduce a broader range of generations, including children, to the appeal of our IP. Nintendo Labo was an ambitious product for us. We will continue our research into such products that differ from conventional games.
Q: Nintendo Switch 2 has a higher price point than past platforms like the Family Computer system (Famicom). I am concerned that this might reduce opportunities for young children to engage with it. How will you address this issue? Furukawa: We believe the pricing of Nintendo Switch 2 is appropriate for the gaming experience it offers, and what is most important is to provide entertaining experiences that demonstrate the value to consumers. To achieve this goal, we have incorporated various features into Nintendo Switch 2. It is true that Nintendo Switch 2 has a higher price point than our past gaming systems. We are creating various opportunities outside of our gaming systems for young children to engage with Nintendo characters and game worlds, with one of the ultimate goals being that they will eventually play on our gaming systems. We are closely monitoring to what degree the price of the system might become a barrier.

[Originally posted on 2025-08-07 Pacific Time]