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Switch Lite’s Continuous Role as an Additional Purchase

A Tomodachi Life Switch Lite bundle is announced in Europe (img above). Before you scoff, know that Switch Lite is mainly positioned as an “additional purchase” for households that already own at least one other Switch console, extending the demand from “one per home” to “one per person” (img below).

Nintendo management policy presentation slide: Diversification of Demand for Nintendo Switch • New purchases, additional purchases and replacement purchases • Units purchased as additional systems accounted for about 30% of all Nintendo Switch sales in this fiscal year • From "one per home" to "multiple per home," and further to "one per person"

As the new and replacement purchases moving to Switch 2, the sales ratio of Switch Lite among NS1 models actually increases (imgs below), because its low price point is still attractive as an additional buy, probably for children.

[Chart] Quarterly sales ratio of Switch 1 models Total units OLED units OLED % Switch units Switch % Lite units Lite % 2021-12 1,067 399 37% 534 50% 135 13% 2022-03 411 181 44% 177 43% 53 13% 2022-06 343 152 44% 132 38% 59 17% 2022-09 325 201 62% 91 28% 33 10% 2022-12 823 416 51% 299 36% 108 13% 2023-03 306 153 50% 92 30% 62 20% 2023-06 391 283 72% 64 16% 43 11% 2023-09 293 186 63% 61 21% 47 16% 2023-12 690 348 50% 215 31% 128 19% 2024-03 196 115 59% 46 23% 34 17% 2024-06 210 124 59% 53 25% 33 16% 2024-09 262 126 48% 73 28% 64 24% 2024-12 482 257 53% 148 31% 76 16% 2025-03 126 79 63% 26 21% 22 17% 2025-06 98 52 53% 22 22% 23 23% 2025-09 91 39 43% 33 36% 20 22% 2025-12 136 57 42% 43 32% 36 26% 2026-03 55 24 44% 17 31% 15 27% 2026-06 66 33 50% 16 24% 18 27% (units in ten thousands)
[Chart] 4-quarter moving AVG of Lite sales ratio Lite Moving AVG 2021-12 2022-03 2022-06 2022-09 13% 2022-12 13% 2023-03 15% 2023-06 13% 2023-09 14% 2023-12 17% 2024-03 16% 2024-06 17% 2024-09 19% 2024-12 18% 2025-03 18% 2025-06 19% 2025-09 18% 2025-12 22% 2026-03 25% 2026-06 26%

P.S.: The Switch Lite doesn’t appear to be in Indonesia’s launch lineup. Nor was it featured in the recent customer research held in India. It makes sense that the regular Switch 1 model is positioned as the first purchase in these new markets.

[Originally posted on 2026-09-16 Pacific Time]