Nikkei Research released its 2026 Brand Equity Score rankings, based on surveys of 80k consumers and 80k business professionals in Japan. The top brands are:
#1 Toyota
#2 Nintendo
#3 Uniqlo
#4 Calbee
#5 Kewpie
The only foreign company in the top 10 is #7 Apple.
![Corporate Brand Power [Overall Ranking] TOP 20 Overall NBES (Ranking) Brand name Overall NBES (Score) 1 Toyota Motor Corporation 5816 2 nintendo 5279 3 Uniqlo 5146 4 Calbee 4886 5 Kewpie 4885 6 Nissin Foods 4875 7 Apple 4740 8 Ajinomoto 4723 9 Sony Group (SONY) 4683 10 Ryohin Keikaku (MUJI) 4642 11 Panasonic 4550 12 Kirin Beer 4379 13 TOTO 4337 14 Google 4303 15 Yakult Honsha 4276 16 Kao 4261 17 Kagome 4255 18 Nike 4221 19 Calpis 4199 20 Yamato Transport 4198](https://ninpatentswatch.com/wp-content/uploads/2026/09/bsky-3mvrs6h4fa22l-p1-m1.webp)
Going by consumer scores alone, the top 3 are Uniqlo, Calbee, and Nintendo (img 1 below). The top ranked companies by business professionals are Toyota, Nintendo, and Apple (img 2).
Related: Nintendo topped corporate image survey
[Originally posted on 2026-09-18 Pacific Time]
